Deeper Insights belongs to an alliance of highly-skilled qualitative researchers that serve the technology sectors. With a high level of knowledge, experience and understanding of information technology, this team is especially adept at using both traditional and digital research methods to deliver qualitative insights to technology firms.

Michael Mercier

Michael has knowledge and experience in the realms of publishing, green marketing, advertising, financial services, healthcare/medical, Christian markets, and education. In addition to market research, he has held positions in product management, marketing management, sales and management consulting.

Michael is the Online Qualitative Editor of "Views", the market research magazine. He also writes for the Nielsen Business Media’s family of magazines, including Brandweek, Mediaweek, and Adweek.

A member of the Qualitative Research Consultants Association, Michael holds a B.A. in Psychology from Vassar College, an M.B.A. in Marketing from The University of Michigan’s Ross School of Business, and an M.S. in M.I.S. from The University of Cincinnati.

Michael enjoys running, coffee, cooking, and playing with his son Nicholas and daughter Isabelle.

Amy Savin

Amy spent two decades in marketing helping CPG companies like Kraft, Avon and Johnson & Johnson create and re-create brands, new products and new lines of business. She honed her strategy skills working in consulting at McKinsey & Co. These days when Amy is not skiing, hiking or reading food magazines she is working as a marketing strategist and qualitative research consultant. Amy has an MBA from Harvard Business School, a B.A. from Yale College, is a RIVA certified Qualitative Research Consultant and has advanced training in online qualitative techniques.

Shaili Bhatt

Shaili started her own web design firm while attending the University of Illinois at Urbana-Champaign. After graduating with a degree in Advertising in 2002, Shaili “made the switch” to qualitative market research, working as a Senior Research Associate with Wooldridge Associates in Chicago. Her first online research study was in 2004. It was a natural fit–and she’s been at it ever since.

Shaili is an independent qualitative market research consultant with experience in a wide range of industries and categories, including consumer packaged goods, business-to-business and medical products. She has conducted online and in-person studies for clients such as Kraft Foods, PepsiCo, Johnson & Johnson (Vistakon, McNeil Nutritionals, Cordis), and PBS to name a few.

Shaili is an active member of the Qualitative Research Consultants Association (QRCA). Since 2004, she has presented at every national conference, several US chapters, as well as the 2008 international conference in Barcelona. Shaili serves as the Vice Chair for the 2009 QRCA Conference in Palm Springs, CA, and she is also the “Trends” Feature Editor for QRCA VIEWS magazine.

Kay Corry Aubrey

Kay Corry Aubrey has over 20 years experience in usability research, focus group moderation, and interaction design. Her recent clients include Massachusetts Medical Society, the Mayo Clinic, and Partners Healthcare Center for Connected Health, AT&T, Citrix, and Staples. She has worked with both mobile and desktop products.

Kay is a RIVA-certified Master Moderator and a member of the UPA, GBSIGCHI, and the Qualitative Researchers Consultants Association (QRCA) where she is a contributing editor to the QRCA Views magazine. She holds an MS in Information Systems from Northeastern University, an MSW from Boston University, a BA from McGill University, and a Certificate in Graphic Design from the Museum School in Boston. Kay teaches graduate-level courses in user-centered research and design at Northeastern University.

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