Michael Mercier, President

Michael has knowledge and experience in the realms of publishing, green marketing, advertising, financial services, healthcare/medical, Christian markets, and education. In addition to market research, he has held positions in product management, marketing management, sales and management consulting.

Michael is the Technology Editor of "Views", the market research magazine. He also writes for the Nielsen Business Media’s family of magazines, including Brandweek, Mediaweek, and Adweek.

A member of the Qualitative Research Consultants Association, Michael holds a B.A. in Psychology from Vassar College, an M.B.A. in Marketing from The University of Michigan’s Ross School of Business, and an M.S. in M.I.S. from The University of Cincinnati.

Michael enjoys running, coffee, cooking, and playing with his son Nicholas and daughter Isabelle.